Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm.
New Covenant University grants degrees under the authority of the Florida State Board of Independent Colleges and Universities in compliance with section 1005.06(1)(f), Florida Statutes. The letter of compliance is available for review.
New Covenant University
Post Office Box 121
St. Augustine, FL 32085